How to Price Used Items to Sell Fast (with Examples)

Pricing is where most sellers win or lose. Follow this simple formula and your items will sell fast — without giving money away.

The 60/40/25 rule

• Like New (barely used, with box): price at 60–70% of new retail.
• Good (used but well kept): 40–50% of retail.
• Fair (visible wear): 25–35% of retail.

Worked examples

• iPhone 15, retail $799, battery 98%, with box → list at $599–$649. ✓
• Nike Air Force 1, retail $120, worn 5 times → list at $75–$85. ✓
• PS5 Slim, retail $449, adult-owned → list at $380–$410. ✓

Extra tips

Search before you price. Look at similar live listings on Mericati and price 5% below the average if you want a quick sale.

Accept offers. Buyers love feeling they won. Price 10% above your minimum so there is room to negotiate.

Refresh stale listings. No views after a week? Drop the price 10–15% and the listing gets a fresh boost. Now you know the formula — put it to work with your first free listing.